With companies like McKinsey undertaking and publishing research on how business skills need to move beyond the obvious (read their article on ‘How to develop soft skills’ for some great advice), marketers and those responsible need to think about their marketing skills in a broader way. Whatever your involvement in marketing, whether you’re the MD, CEO, Marketing Manager or Marketing Assistant, I believe there are five marketing skills that we all need to hone and develop: Taking a structured approach Measuring properly Putting customers at the heart of everything Being Digitally curious Networking in real and virtual life. These are skills that will take you through this decade whatever market you work in and whatever the future throws at us. So, let’s look at each marketing skill in turn.
US fashion and lifestyle brand Anthropologie has opened a new 6,000 sq ft store in Winchester. The move forms part of the brand's 'local store' strategy rollout.
The growth of the serviced business centre is one of the UK’s biggest success stories of the past few years. The value of the sector in the UK has been put at £16 billion, if you use conventional methods, and even this might be a conservative estimate. The area is likely to grow much bigger, too, with some analysts saying its net worth could be as high as £126 billion by 2025.
Start as you mean to go on with 1 of your 5 a day at Basepoint
It’s easy to get distracted when you are not working in the office. Experts share their top tips to improve efficiency and productivity.