Centre News

Marketing skills for 2020…and beyond. What marketing skills should we all have?

With companies like McKinsey undertaking and publishing research on how business skills need to move beyond the obvious (read their article on ‘How to develop soft skills’ for some great advice), marketers and those responsible need to think about their marketing skills in a broader way. Whatever your involvement in marketing, whether you’re the MD, CEO, Marketing Manager or Marketing Assistant, I believe there are five marketing skills that we all need to hone and develop: Taking a structured approach Measuring properly Putting customers at the heart of everything Being Digitally curious Networking in real and virtual life. These are skills that will take you through this decade whatever market you work in and whatever the future throws at us. So, let’s look at each marketing skill in turn.

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The growth of the serviced business centre is one of the UK’s biggest success stories of the past few years. The value of the sector in the UK has been put at £16 billion, if you use conventional methods, and even this might be a conservative estimate. The area is likely to grow much bigger, too, with some analysts saying its net worth could be as high as £126 billion by 2025.

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Martin Sayers, Hatch Homes Accelerator Ltd

When starting a new business your time is divided between the work and the red tape. Taking a Unit in Basepoint was one of our best decisions. The supportive friendly st…

Deborah Goode, WPA Healthcare

I attended the GEW event as an exhibitor and was blown away with how well run the event was, the number and caliber of the attendees. I will not hesitate to attend again …

Poolemead Accountants (Winchester) Ltd

Basepoint is a friendly and pleasant place to work, surrounded as you are by many other small businesses. Parking and easy access to the M3, A34 and A31 as well as Winche…