The Answer Wont Come From A Survey!
eff Bezos CEO of Amazon annual letter to the company's Shareholders talks about how the success of a product or service is from the understanding of the customer and how you won't find it from a customer survey.
To read the full article from Real Business click here http://realbusiness.co.uk/business-growth/2017/04/21/jeff-bezos-letter-to-shareholders-wisdom/