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Business names are more important than ever in the digital age, so anyone starting up a new business needs to think carefully about what to call it. Your name is your brand, which will feature strongly in your web presence and be one of the factors which helps to attract potential customers.

Basepoint Business Centres works with many people launching start-ups. This includes both people who initially work from home while using virtual offices and those who move into serviced office space in our centres in different areas of the UK. Here we look at the factors you need to bear in mind when playing the business name game.

Finding a Name You Can Live With: Your company name is something you will only choose once, so you need to be sure it’s sending out the right messages about your business. Checks to make include whether it is easy to spell and remember, and  if you intend to work with customers based abroad, that it does not have any unfortunate meanings in foreign languages. You also need to check that it won’t be regarded as too gimmicky.

Some companies have abstract names which don’t immediately suggest any particular type of product, but in general it is a good idea for the name to express what the company does. Some business names incorporate clever wordplay, but, if considering a name with a pun, it could be wise to avoid being too cheesy! There may also be a danger of a humorous name, suggesting you are not serious about your business. Discussing the name you are considering with friends whose opinion you trust could help you to decide whether it has the right tone.