WHY YOUR BRANDING IS SO IMPORTANT

Dartford

Your branding is what makes your company unique, so it’s really important that you get it right. Here are the top reasons why your branding is so important.

1. Makes your company unique - Your branding is the special factor that makes your company unique! The colour, font and style of your branding shows that you have your own design and creativity. Your business’ personality could be what brings in customers, so it is very important to portray this with your branding! Branding also allows your customers to get a feel for the business and to help understand the style of your company as a whole.
2. Builds brand recognition - Your branding is something that clients, customers and other companies will be able to recognise you by. It helps to make a memorable impression on those who see it and so they are much more likely to remember your company as a result. By using your branding across products and marketing materials, this will help to create brand recognition and it also shows consistency.
3. Professionalism - Every business wants to look professional. Your branding is a really important part of making your business look experienced as it is the main way that customers will identify your business. Customers are much more likely to build a relationship with and repeatedly use a company who’s branding looks good! This is likely to be because a professional look indicates that the business is genuine and trustworthy.
4. Helps you to connect with customers - Your branding helps you to connect with your customers in a unique way. In a similar way to brand recognition, your branding allows customers to get to know the company as a whole. If the customer feels like they are able to understand your company and its values, you are much more likely to encourage customer loyalty.
5. Can be used across platforms - Social media, print media, websites and more; your branding can be used anywhere. By using your branding across platforms, you are helping to create brand consistency. This means that those who know of and use your brand are able to identify it wherever you decide to use it. In this digital age, companies often forget about printed materials, however, it is just as important to implement your branding on posters, business cards etc. as it is to have it on your website and social media!

Overall, your branding is very important to the success of your business because it helps to create a great reputation, means you can connect with your customers and also helps to assist you with standing out from your competitors!

This article has been taken from our licensee The Creation Lab's blog. The Creation Lab specialises in SEO, video production and website design in Kent and London and more information about them can be found on their website.