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Colour is fundamental in determining the personality of your brand- you can use them to your advantage to bring about the emotions you want your audience to feel.

Did you know- between 62% and 90% of consumer's judgement of a brand is based solely on its colours. So, choose your colours wisely and make sure it reflects your brand personality.

Red- Dynamic, passionate and loud. Red generates a sense of urgency and gets people to make quick decisions, perfect for sales.

Orange- The perfect combination of red and yellow, orange provokes warmth, energy and excitement. If you want to stand out, this is the colour for you.

Yellow- Exuding happiness and joy, yellow is one of the most cheerful colours. As an attention- grabber, it is accessible, friendly and optimistic.

Green- The most versatile of the colours, it symbolises nature, growth and rebirth. Dark green indicates ambition, whilst light green signifies peace.

Blue- Blue inspires confidence, calmness and trust. It is an emblem for wisdom. Inciting intelligence and maturity, it is the most used colour for logos.

Purple- Purple is luxurious and ambitious, with hints of femininity. Often associated with royalty and creativity, it is the perfect balance of relaxation and energy.

Source and more information contact storm 12.
(Article in March/April Diamond magazine.)