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Why journalists are ignoring your press releases

Spending more time writing your press releases than reading them? Perhaps these tips will help you.

The Guardian has compiled a list of reasons why your press releases might be failing and how you could fix these to improve the impact of your press releases this year;

  • The subject header is offputting
  • You’ve buried your ‘top line’
  • It’s too long
  • It sounds too much like a sales pitch
  • It’s full of jargon
  • It’s too wordy
  • Your quotes are boring

Read the full article here.