How to Respond to GDPR: practical guide for business owners
10:00, Wednesday, 16 May 2018
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A short, practical briefing on the GDPR from Mark Bradley of The Data Works, in association with Basepoint Andover, offering advice and solutions to SME business owners wondering how and if they should face up to the GDPR's onerous demands.
If you can't make the meeting but would like some advice, contact Mark at mark@thedata.works or call him on 07771642665.
Mark is a 'marketeer-turned-data-protection-expert', and makes a virtue of the fact he is not a lawyer, focusing on offering a pragmatic, common-sense approach.
Who is it for?
Business owners and marketing executives of organisations employing 1 to 250 people who are unclear on how to make their businesses GDPR compliant.
What will you take away?
An understanding of your new legal obligations after 25 May; which parts of your business it will affect; tools and information to help you make an informed judgement as to your response; and some practical solutions for how to address them in your marketing.
Outline Agenda
Mark reviews the questions on every business owner's mind...
Do small firms need to comply (yes!) and why?
Does it affect B2B? (Yes!)
What does compliance look like?
What are the likely consequences for a small organisation of not complying?
Exploding myths
Should I 're-permission' my database and how?
What documentation should I do ? Why? And how?
Templates and tools
Suggestions for becoming compliant
About the workshop host: Mark Bradley
Mark is an experienced marketing agency director. After spending (too) many weekends researching GDPR, seeking hard-to-find answers to everyday questions, he realised that lawyers tell you a lot about WHAT the law is, but very little about HOW to cater for it. Mark founded The Data Works to help businesses wade their way through the mire of new data protection regulation. The Data Works evolved out of Hampshire-based marketing agency Tactical Results Ltd, as an advisory service for SME businesses wanting to comply to GDPR and is a rare breed of agency offering PRACTICAL and AFFORDABLE solutions. The Data Works has a marketing-led approach to data protection, looking at the benefits that a privacy-centric, value-driven ethos can bring to an organisation.
"Mark has really got to know GDPR and has saved us hours of time. He's devised insightful and creative solutions to help us and our clients process our data compliantly and positively."
– Edward Thomas, Director, Webkick Digital Marketing, Andover
Mark says,
“I’ve seen through the scaremongering and myths surrounding GDPR and picked my way through the legalese to arrive at common sense, practical answers. Compliance appears to be arduous, but does it have to be? How critical is compliance? Can you cherry-pick and prioritise your level of conformity?"
"I address basic questions, such as, ‘what is GDPR for an SME?’, ‘how does GDPR impact my marketing?’ and ‘What are the real risks on non-compliance?’, to answering ‘what is the optimum legal basis for my organisation to process personal data?’.