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Protect and optimise your brand online


Our good friends at Acumen are pleased to invite you to the next ACUMEN BUSINESS ACADEMY session on Thursday 26th September 2019 at Basepoint Crawley.

Protect and optimise your brand online

Our IP specialist lawyers have got together with brand experts to deliver this unique session. In this social media driven age using your brand online is a powerful tool for promoting your business. Selling your services via targeted Facebook ads, carefully crafted tweets and captivating Instagram posts is the norm and whilst this provides great exposure it also invites risk in respect of your brand.

We’ll be covering some key topics, including:

-       unifying your brand across all platforms

-       recognising the dangers & legalities that surround business social media

-       remaining pro-active in a digital age.

We will also share tips for minimising your risk so that you can promote your brand online with peace of mind!

The session will be especially well suited to businesses who are looking to keep up with the ever-growing digital business landscape or those who are perhaps unsure about the benefits of having a maintained online company profile.

Acu-vengers: Brandgame

Our own, Alvin Ittoo, Dispute Resolution & Intellectual Property Solicitor and Intellectual Property specialist James Sheath, will highlight common issues in respect of online brand promotion, including false negative reviews, imitation or someone piggybacking off your great reputation. These things devalue your brand and can be very detrimental to your business. Using real cases Alvin and James will explain how these issues can be addressed and will give some tips for minimising the risk of them arising in the first place.

Optimising your digital identity

Oliver Lashley, Marketing Director of Pure Storm will provide you with the knowledge to better understand the various aspects that come together when creating a digital identity for your brand. You can take from this talk the confidence to carry out your own digital audits and ensure that the version of your business that’s visible online correctly aligns with your already stellar brand.

There is an interactive section with plenty of opportunity for questions. Also, there’s quality time to network before and after the session with plenty of refreshments.

For your diary:
WHAT: ACUMEN BUSINESS ACADEMY, Protect and optimise your brand online
WHEN: Thursday 26th September 2019
WHERE: Our Gatwick office: Basepoint, Metcalf Way, Crawley, RH11 7XX
TIME: 4.30pm – 6.00pm, with refreshments and networking

Book your tickets here.