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How to correct the top 5 email marketing mistakes

Lots of companies use email marketing now, but can you make it work better?

If you are looking to improve the performance of your email marketing perhaps you need to consider these 5 simple mistakes;

  1. Bring too informal Don't bore your customers. Be conversational and remember the 'what's in it for me' factor
  2. Bombarding inboxes Find the 'sweet spot' for timing and frequency. Give your target audience room to breathe but leave them wanting more
  3. Sending a confusing message Offering too much information can confuse your audience. Keep it simple and direct and always provide clear calls to action
  4. Overwhelming the customers  Keep the design interface and messaging simple. Clearly written and formatted content is ideal
  5. Missing the target Make smart choices when filtering your lists and always make sure your content matches the target audience

Read the full article here; SmallBusiness.co.uk