LET EMAIL WORK FOR YOU

Andover

WHY E-MAIL LISTS ARE IMPORTANT TO BUSINESS

Email is a powerful and essential tool for doing online business.  If you are a beginner, whether an online business owner or a blogger an effective e-mail campaign is absolutely necessary.

Being on social media is not enough.  Email seems to be converting people into long time customers more so than social media.

Why it is essential to have an email list.

Firstly, you have direct access to readers while you increase your sales every time you share an offer or product.   You get better ideas from your readers whereas the personal contact is something you do not get via social media.  The feedback you receive is of immense value and helping your readers is increasing your expertise.

Basically, email marketing is an electronic mail function that promote direct commercial messages to an audience.   It is referring to the purpose of forming a relationship between a merchant and current or previous customer in an attempt to boost repeat business.  It is also to pursue new customers in the anticipation of quick purchases.   Enticements like offers and coupon codes are added to be utilised within a set period.

Unlike social media, once you have been in contact with someone, you own their email address.   The most vital part is to ascertain that your database is always updated with new contacts.   For this there are many automated programs that can be used for this purpose.   Not making use of your email list is throwing money to the wind.

Now, what do you need to attract business?

Great content

To get people to subscribe to your newsletter, you need great content.  Taking into consideration, what makes you subscribe to somebody else’s newsletter.   People do not want to receive a barrage of newsletters that they do not want to look at.  Therefore, the newsletter you sent out must stand out from the crowd.  It must be crucial to their everyday lives and forms a bond that they feel they need to stay connected to you.   Adding a tailor-made video to your content may keep your readers committed making your message momentous.  

Email marketing services

It is imperative to sign up to an email marketing service, of which there are many to choose from.  It offers pop-up email box.   This will appear whenever opt-in message you chose.   This in turn may help an undecided visitor to your site to submit an email before leaving.   Email is personal, purposeful and targeted.    An email list is owned by you whereas you cannot own a social media platform like Facebook or Google.   Email is one-on-one; meaning that the messages received is private and you can be asked questions in confidence. 

Offer a free giveaway

Running an online contest with a prize like a downloadable product, a course, or an E-book, can help readers into purchases.   A great deal is always hard to resist.  How many times do people purchase something out of curiosity or because the promise of a gift is tempting?   Readers have to ‘opt-in’ to participate which in exchange give you their email addresses.   

To create an engaging Opt-in message, you can make use of social proof.  For example: ‘Join thousands on Twitter and subscribe to our list’; answer questions that people had for you; make them feel invaluable, offer incentives like free shipping or discounts.

Make use of your Facebook page.    Post your offers on your business page timeline.   Post on Twitter and Linkedin.

These are but a few ideas of how to make your email list work for you.